Measuring Company Culture
September 28, 2016Challenges:
- What is culture? How is it defined?
- The overall philosophy of the company that trickles down to the employees / the attitudes, beliefs, values, and actions that permeate an organization
- Ambiguous term based on what things feel like around the company?
- How does everyone feel about the people, work, mission, teamwork, environment, health (physical & financial, engagement, and positive/negative aspects of the company?
- What metrics are you looking at or which one would you like to measure?
- Developing Culture is a long process the requires a large investment
- Developed through actions. I.e. Giving an employee time off to take care of their family
- Consistent with their values that drive actions
- Takes time. Ex: PJ Fleck, WMU Football Coach infused a culture into the team and it’s starting to take more traction after 3 years
- Making sure all levels/positions can relate to the culture
- Making sure all mangers can manage the culture based on their style of management
- Managing culture at multiple locations
- Complexity of culture model gets multiplied by home many locations there are
- Sometime you need uniformity and sometimes locations need to be unique based on their challenges
- Each location may appreciate different “perks”
- Keeping employees aligned with the culture during company growth
- Some employees are unable to / refuse to embrace the culture. These employees are not the right fit and can drag down the culture.
- Do you have the right culture based on industry?
- Items that have a strong effect on culture:
- Leadership
- Compensation / Benefits
- Growth & Development
- Work-life balance
- Supervisors / Team Members
- Family
- Production
- Safety
- Quality
- Customer care
- Drivers / Motivation
- Competition
- Trust
Solutions:
- Employee engagement survey
- Complete over time
- Make sure the survey really connects to the company culture
- Must be anonymous
- Show positive and negatives
- Question leadership first (work-life balance / growth & development)
- Exit Survey
- Depends on the “exit”
- May be best to wait a period of time after exit
- Be vigilant in supporting the culture you want all the time
- Involve culture in major company decisions
- In employee reviews, discuss how the employee contributed to the culture
- Review employee turnover. Why are they leaving
- Which employees exemplify the culture and which ones need help
- Find people who can pick up on areas of contention and be problem solvers for the organization
- Tools (not one-size fits all)
- Cultural Index
- Q12 Survey
- TEC Engagement Survey
- Psychometrics
- Cognitive thinking testing
- Visionary survey (rate level of agreement, qualitative3 feedback sections)
Takeaways:
- Culture is:
- Attitudes
- Beliefs
- Values / Core Values
- Actions / Quality of actions
- Culture can be who we are as well as what we want to become. You may not always have it but it’s something to work towards
- Culture has to be a part of our mission and then figure out our how we want to get there with our vision
- Ask yourself:
- How are companies maximizing their capabilities through their culture?
- Are we leading people or are we coddling them?
- How is your culture producing the results you desire?
- Does the vision & mission that we have define our culture?